✅ Executive Alignment Diagnostic: Service Overview
Purpose:
To quickly assess how aligned (or misaligned) the executive leadership team is around the new CEO’s priorities, threats, and opportunities. Enables fast, confident action.
Target Client Use Case:
- New CEO just appointed at a mid-sized firm (~£50M–£500M)
- Facing early signs of performance decline, stakeholder unrest, or internal disarray
- Needs a fast way to diagnose leadership friction and set a unified direction
🧭 What the Service Includes
| Phase | Activity | Description |
|---|---|---|
| 1. Discovery | CEO Intake Interview (30–45 min) | Confidential virtual session to understand CEO’s vision, early pain points, board expectations, and top-of-mind challenges. |
| 2. Diagnostic Setup | Stakeholder Mapping | You define with the CEO who participates (usually top 6–12 execs + any key influencers) |
| 3. Online Assessment | Executive Alignment Survey (15–20 min per person) | Structured, anonymous questionnaire tailored to the CEO’s strategic focus. Covers 8–12 alignment dimensions. |
| 4. Analysis & Insights | Gap & Pattern Analysis | AI-assisted and manual synthesis to surface strategic misalignments, cultural barriers, or execution bottlenecks. |
| 5. CEO Debrief | 60–90 min Strategic Debrief | Visual summary + executive briefing, focusing on 3–5 key misalignments, their business risk, and fast action options. |
| 6. (Optional) | Team Session or Board Pack | Add-on session to cascade the alignment message or shape a board-ready ‘First 90 Days’ briefing. |
🔍 Alignment Dimensions (Sample Survey Topics)
| Dimension | Sample Question |
|---|---|
| Strategic Priorities | “What are the top 3 company-wide priorities for the next 90 days?” |
| Financial Reality | “How urgent is the company’s financial position in your view?” |
| Leadership Cohesion | “How aligned is the senior team around the CEO’s direction?” |
| Risk & Resilience | “Where are we most vulnerable right now — externally and internally?” |
| Culture & Execution | “What part of the culture most needs to change for us to move faster?” |
| Customer Focus | “What % of your time is focused on solving the customer’s real pain?” |
| Talent & Performance | “What are the key capability gaps in your team or function?” |
All responses are anonymised to promote candour.
🎯 Deliverables
- Executive Alignment Heatmap (PDF)
One-page visual map of alignment gaps (Red / Amber / Green by dimension) - Insight Summary Brief
A 3–5 page executive PDF: key risks, blind spots, CEO leverage points - Strategic Debrief Call
One-hour private session with the CEO, focusing on the “3 Fast Levers” to stabilise and align the organisation - (Optional): Board or LT summary slides
💼 Delivery Format
- 100% virtual
- Requires only 2–3 hours of CEO’s time
- Can be delivered in 7 calendar days
- Leverages forms (Typeform / Tally / Google Forms) + AI summary templates
- You use Notion/Obsidian + Slide Generator (Tome, Gamma, Beautiful.ai) to prep deliverables quickly
💰 Pricing Options
| Package | Includes | Price Range |
|---|---|---|
| Core | Diagnostic + CEO Debrief | £4,500 – £7,500 |
| Pro | + Team Alignment Session or Board Pack | £7,500 – £12,000 |
| VIP | + 30-Day Coaching Support (3 calls) | £12,000 – £18,000 |
(You can price anchor this as the first stage of a broader 90-Day Reset or Retainer engagement)
🔄 Strategic Benefits to the CEO
| Problem | How Diagnostic Helps |
|---|---|
| “I don’t know who’s really aligned or resistant” | Reveals trust gaps and misperceptions |
| “My team says yes but acts differently” | Surfaces unspoken concerns and competing agendas |
| “I need fast wins without blowing up the culture” | Pinpoints where traction is fastest and lowest risk |
| “The board expects immediate action” | Equips CEO with a confident plan backed by data |
| “I inherited a dysfunctional team” | Highlights which execs are liabilities vs. assets |
🛠️ Optional Add-Ons
- AI-Synthesised Org Sentiment Report (if >15 responses)
- Leadership Capability Heatmap
- Next 30 Days ‘CEO Moves’ Playbook